Project Overview
An innovative backpack advertising business owner approached us with a groundbreaking idea—to track and optimize the performance of backpack advertising through smart, GPS-enabled devices.
Backpack advertising is an emerging form of outdoor marketing where video ads are displayed on digital screens attached to backpacks, carried by individuals who walk through high-footfall areas like markets, parks, and events.
Problems
- Build a robust KPI (Key Performance Indicator) analytics system that tracks ad impressions, carrier location, campaign performance, and overall ROI—in real time.
- A mobile app to be installed on Android-based backpack devices
- A powerful web app for customers and admin to view campaign performance
- Real-time GPS tracking and data reporting
- Comprehensive KPI dashboards for customers and admins
- Automated payment tracking and customer management features for the admin panel
Mobile App – Real-Time Tracking on the Go
- We developed a custom Android and iOS mobile application to be installed on the backpack devices. Key features include:
- Real-time GPS tracking of each carrier wearing the backpack
- Automated logging of ad impressions based on device movement and footfall density
- Seamless data syncing to the backend web application
- This allowed the system to continuously collect and transmit crucial performance data to the central database.
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Web App – Smart KPI Analytics Dashboard
We built a web app that gives both customers and administrators a complete view of their ad campaigns.
For Customers:
- Real-time KPI tracking of ad campaigns
- Daily, weekly, and monthly performance metrics
- Live map showing backpack carrier locations and routes
- Ad impression reports with heatmaps and timeline graphs
For Admins:
- Full dashboard to view all customers' performance
- Tools to manage subscriptions, payments, and customer accounts
- Ability to track each campaign’s budget utilization and ROI
- Real-time tracking of carrier routes, distance covered, and ad exposure
Business Impact
Since launch, the app has empowered the client to:
- Scale their advertising network across multiple cities
- Acquire new clients by showcasing real performance data
- Improve ad placement strategies using GPS-driven insights
Results
- Enabled the client to offer transparent ad performance reporting to their customers
- Enhanced customer retention through data-driven insights
- Simplified admin operations with automated billing and customer management
- Increased business scalability and trust through a professional, real-time KPI tracking system
This project is a perfect example of how custom technology solutions can turn a bold advertising idea into a scalable, data-backed business. By combining mobile technology, real-time analytics, and clean UI/UX, we helped our client establish trust and value in a competitive industry.
Project Information
Services Deleivred
Custom Mobile App Development, Web App Development, Real-Time Analytics, GPS TrackingIndustry
Advertising & Marketing TechnologyTechnologies Used
Android, iOS, Nodejs (Backend), Firebase, GPS APIs, ReactJS (Frontend), REST APIReady to Transform Your Online Presence?
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